True influence is like farming.

Farming is best done slowly.

Growing mass amounts of crops in a short time produces low-quality and often dangerous results. 

Here’s why:

Farming begins and ends with soil.

Nutrient-rich topsoil is a product of ground that has been cultivated by the elements of nature through decomposition and soil regeneration for generations – sometimes thousands of years. 

In order to keep the ground from becoming infertile, farmers have to rotate their crops and periodically allow the ground to go unplanted for an extended period of time – typically one to five years.

If the farmer decides to take a short-term approach by planting in the soil repeatedly every season without allowing it to regenerate, the soil loses its nutrients, becomes infertile, and becomes a more inviting environment for pests.

This leads to the use of chemical fertilizers and pesticides, which, as we’re learning more and more, can cause long-term health issues in those who consume produce from these types of farms.

In the same way fast farming produces bad results, striving to gain influence with large amounts of people in a short time produces low-quality impact and often dangerous results for both the “influencer” and the ones being influenced.

Real change takes time. There are no shortcuts.